ABOUT PLAN B EVENTS

Plan B Events is an event marketing and management company, formed to create and produce high profile music and lifestyle events. The firm works with charities, non-profit organizations and corporations, and produces innovative events that raise money and generate promotional opportunities for its clients and partners. The events are designed to focus on key objectives that include relationship building, brand development and cause awareness. Plan B’s expertise lies in aligning organizations and brands with music and entertainment properties that target specific demographics using popular culture as the core tool.

Plan B Events is building on its 10-year track record of creating and managing events. Areas of expertise include event creation and development, headline talent booking, sponsorship development and procurement, marketing and promotions, public relations and event management/production. Plan B has extensive contacts within the music and entertainment industry and has proven skills in sourcing and delivering musical acts and celebrities. The ability to secure talent (often at reduced rates) can add significant promotional and revenue generating possibilities to an event that can benefit charities/foundations in various ways. This includes financial benefits as well as things like celebrity participation in programs, educational opportunities and in-kind donations and commitments.


PLAN B EVENTS - THE PRINCIPLES

Bettina Breckenfeld
From sponsorship sourcing to event promotion, Bettina Breckenfeld has the expertise and drive to turn any affair into an innovative extravaganza. As a true event visionary, Bettina has overseen charitable concerts, festivals, fundraisers, golf tournaments, and a host of other high-profile happenings throughout Southern California. This flair for orchestrating and coordinating unforgettable events stems from her decades-long experience within the event promotion industry. Bettina was instrumental in creating such celebrated events as the Fender Catalina Island Blues Festival, the Toyota Summer Concert series, Catalina Country Dance Celebration, Guitar Center’s Acoustic Brunch, and nurtured and promoted John Tesh's “The Avalon Concert,” and more. Bolstered by Bettina’s expertise, Plan B Events continues to engineer unrivalled events for charitable interests and corporate clients.


Bob Lundblad
With a strong creative instinct and a unique blend of sales and marketing experience, Bob Lundblad delivers the kind of wide-ranging expertise that helps Plan B confront each of an event’s diverse requirements. Bob’s credits read like a veritable who’s who of corporate America and include such industry giants as Motorola, Brodeur Worldwide, and TBA Entertainment Corporation. As the developer of sponsorship and marketing programs within the entertainment, technology, and telecommunications sectors, Bob has managed numerous events and projects from mere concept to vivid fulfillment. At Plan B Events, Bob aides in the innovation and administration of our client events to guarantee the highest level of excellence.